Topic
Few Operators Will Show You How They Really Scale AI. One GCC Food Leader Will.

Synopsis
Saudi Arabia is racing toward food security and industrial localisation under Vision 2030, and poultry and feed sit near the centre of that push. The producers pulling ahead aren’t just adding capacity, they’re rethinking how they run and maintain it. The factories that treat maintenance the way they always have are quietly losing ground.

Across multi-site poultry, feed and milling operations, the blind spots compound: a fault on one critical line or feed mill that no one catches until production stops, repeated across plants with different ages, systems and habits. The cost was never the repair: it’s the lost output, the missed orders, and the margin that never recovers. In the GCC, a single prevented failure on one transfer pump already saved a Saudi food-and-beverage manufacturer $243,658. At conglomerate scale, that kind of number multiplies across every site, and most operators underestimate it because it never lands in one place.

In this fireside technical deep dive, we sit down with Said Nour Toure, General Manager of the Agri Business Division at Matar Holding Company, a multi-site industrial leader with deep milling and grain science, food-manufacturing expertise, and a track record of cutting manufacturing overhead while driving P&L growth. He’ll speak to what it actually takes to scale across sites with different maturity levels, the real decisions an operator faces, and where to start. Technology is one part. People, process and discipline decide the rest.

Guest
Said Toure is an accomplished professional with extensive experience and notable achievements in the agribusiness and food manufacturing sectors. As the General Manager of the Agribusiness Division in Matar Holding Co., in Dammam, Saudi Arabia, he leads multiple animal feed plants with impressive capacities and operations across the Kingdom, His responsibilities include developing new business opportunities and expansion strategies, overseeing department activities, and ensuring strategic objectives are met.

Additionally, Mr. Toure serves as a Managing Partner at TnT Consulting Solutions, providing invaluable consultancy services to agribusiness companies in Ras Al Khaimah, UAE. His expertise encompasses improving efficiency, capacity expansion, and market research.

Previously, as a Chief Operating Officer at Arabian Mills Co. in Riyadh and an Operations Manager at various companies such as Soybean Crushing Co. & Derivatives in Yanbu, Saudi Arabia, Coast Flour Mills and Agthia Group in Abu Dhabi, UAE, he demonstrated exceptional leadership in driving manufacturing operations, achieving significant increases in output and efficiency, and implementing strategic initiatives.

His diverse skill set, encompassing operations management, strategic planning, and consultancy, coupled with his remarkable achievements, positions him as a highly valuable asset in the industry.

Host
Haseeb Ahmed is Country Manager at Groundup.ai, where he champions AI-powered Cognitive Maintenance solutions to help industrial organisations achieve safer, more reliable, and zero-downtime operations. With over 10 years of experience in enterprise consulting and B2B transformation, he works with operations and leadership teams to turn machine data into actionable intelligence and measurable business impact.

Hosted by Groundup.ai — eliminating unplanned downtime in asset-heavy industries, without steep learning curves.