Leadership
Great things in business are never done by one person.
They’re done by a team of people.

Leon Lim
CEO, Founder
Leon Lim
CEO, Founder
Armed with 7 years of leadership experience in various technology companies, Leon charts the direction and overall strategy of the brand. He is also highly passionate about creating a huge global impact from Singapore. Leon holds a Bachelor of Business Administration from the National University of Singapore.

Alex Wong
COO, Co-Founder
Alex Wong
COO, Co-Founder
With more than 9 years of experience in management consulting, project implementation and management, Alex heads the business development team to deliver business goals across multiple industries. Alex received his Bachelor of Engineering (Chemical Engineering) from the National University of Singapore.

Ketul Shah
AI Team Lead
Ketul Shah
AI Team Lead
Ketul leads our Artificial Intelligence, Machine Learning, neural network and predictive modeling team for a wide range of industries such as construction, heavy machinery and finance. He graduated First Class with Distinction from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT) with a M.Tech in Computer Science.

Toong Si En
Head of Marketing
Toong Si En
Head of Marketing
Hailing from the Fast Moving Consumer Goods industry and armed with vast experiences across new product development, marketing strategy and brand management, Si En heads the marketing team at groundup.ai, and is responsible for all marketing initiatives associated with the brand. She holds a Bachelor of Business (Marketing) from Nanyang Technological University.

Andy Ton
Head of Engineering
Andy Ton
Head of Engineering
Armed with over 10 years of experience in software engineering, Andy heads the Engineering team at groundup.ai. He holds a Master of Science in Computer Science and a Bachelor of Engineering in Information Technology from Posts and Telecommunications Institute of Technology from Hanoi, Vietnam.

Yepi Susanti
Project Manager
Yepi Susanti
Project Manager
As an Agile Project Management practitioner with over 5 years of experience in project management, Yepi leads the team in executing project plans and is responsible for managing projects from the start to a customer-ready shippable stage. She holds a Bachelor of Computer Science at Universitas Internasional Batam.